Aquaponics is a cycle; both a water cycle and a life cycle, and we wanted to represent that key feature in our logo. In order to represent this cyclic nature, we decided to use a zen circle, or ensō, due to its fluidity and simplicity.
This logo was created through working closely with our friend Philip LeBlanc this summer. Jake and I spent a morning drawing zen circles with ink, which Philip was then able to take and manipulate into the logo we were looking for. Thanks to Philip, we now have several versions of our logo, which can be used in different situations.
The Aquaponics Cycle
Logo, Version 1
Logo, Version 2
Just as it is key to balance your career, relationships, and health in life, it is important to maintain a careful balance between the various parts of an aquaponic system; the fish, the plants, and the bacteria. Since these components are connected in a continuous cycle, they have a direct influence on each other. Even though each individual aspect is beneficial, just as aspects of life, too much of one can cause major issues. For example, the plants in aquaponics filter the water for the fish, and adding more plants improves water quality. The issue arises though when there are so many plants that there is not enough nutrients for each plant, and the entire system suffers.
The key is to find the correct balance so that each part has what is necessary to thrive. But this is not easy to do. It requires commitment, patience, and a bit of trial and error to get it right. The good news is that issues that arise are rarely irreversible, and the rewards of having a balanced system are remarkable.